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KEYSTONE FINANCIAL GROUP, LLC
CRD 170201File 801-79274
APPROVED
Retail clients
Custody
Filing as of Mar 17, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$2.34B
Top 25% of cohort (national)
Discretionary AUM
$2.32B
Non-discretionary $21.2M
Clients
6,628
6,628 accounts
Employees
49
Top 10% of cohort in KY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Feb 26, 2014
- Principal office
- 527 WELLINGTON WAY, STE 225, LEXINGTON, KY, 40503
- Phone
- 859-317-8316
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $2.34B
- Discretionary AUM
- $2.32B
- Non-discretionary AUM
- $21.2M
- Discretionary accounts
- 6,522
- Non-discretionary accounts
- 106
- Total accounts
- 6,628
- AUM per client
- $353K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 13 | $30.1M |
| Charitable organizations | 13 | $5.3M |
| High net worth individuals | 464 | $1.19B |
| Individuals (other than high net worth individuals) | 6,138 | $1.11B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.