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KEYSTONE FINANCIAL GROUP, LLC
CRD 170201File 801-79274
APPROVED
Retail clients
Custody
Filing as of Sep 29, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$2.34B
Top 25% of cohort (national)
Discretionary AUM
$2.32B
Non-discretionary $21.2M
Clients
6,628
6,628 accounts
Employees
49
Top 10% of cohort in KY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Feb 26, 2014
- Principal office
- 527 WELLINGTON WAY, STE 225, LEXINGTON, KY, 40503
- Phone
- 859-317-8316
- Website
- HTTPS://WWW.KEYSTONEKY.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $2.34B
- Discretionary AUM
- $2.32B
- Non-discretionary AUM
- $21.2M
- Discretionary accounts
- 6,522
- Non-discretionary accounts
- 106
- Total accounts
- 6,628
- AUM per client
- $353K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 13 | $30.1M |
| Charitable organizations | 13 | $5.3M |
| High net worth individuals | 464 | $1.19B |
| Individuals (other than high net worth individuals) | 6,138 | $1.11B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 44 | 49 | increased by5 |
| Apr 1, 2026 | Clients | 6,508 | 6,628 | increased by120 |
| Apr 1, 2026 | AUM | $1,858,938,537 | $2,338,235,877 | increased by$479,297,340 |
| Apr 1, 2026 | Accounts | 6,153 | 6,628 | increased by475 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 39 | 44 | increased by5 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 4,765 | 6,508 | increased by1,743 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,238,389,104 | $1,858,938,537 | increased by$620,549,433 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 4,765 | 6,153 | increased by1,388 |
| Apr 1, 2022 | Clients | 4,319 | 4,765 | increased by446 |
| Apr 1, 2022 | AUM | $1,084,007,770 | $1,238,389,104 | increased by$154,381,334 |
| Apr 1, 2022 | Accounts | 4,319 | 4,765 | increased by446 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “KEYSTONE FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“KEYSTONE FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.