CONCEPTUAL FINANCIAL ADVISORS, LLC

CRD 167513File 801-123428

APPROVED

Retail clients

Custody

Filing as of Jan 15, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$189.9M

Bottom 25% of cohort (national)

Discretionary AUM

$143.2M

Non-discretionary $46.8M

Clients

426

778 accounts

Employees

Below cohort median in WI

Identity & registration

ADV Item 1

Organization form: Limited Liability Company
Firm type: Registered
SEC region: CHRO
Registration date: Apr 19, 2022
Principal office: 2561 E. CALUMET ST., APPLETON, WI, 54915
Phone: 920-731-9500
Website: HTTP://ONTRACKADVISOR.COM/

Assets & accounts

ADV Item 5F

Total regulatory AUM: $189.9M
Discretionary AUM: $143.2M
Non-discretionary AUM: $46.8M
Discretionary accounts: 534
Non-discretionary accounts: 244
Total accounts: 778
AUM per client: $446K

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	Fewer than 5	$12.6M
High net worth individuals	72	$106.1M
Pension and profit sharing plans	7	$12.5M
Individuals (other than high net worth individuals)	347	$58.7M

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
Hourly charges
A percentage of assets under your management

Advisory activities

Other
Financial planning services
Selection of other advisers
Portfolio management for other
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.