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LYONS INVESTMENT MANAGEMENT
Legal name: GREAT NORTHERN ASSET MANAGEMENT, INC.
CRD 166788File 801-77614
APPROVED
Retail clients
Filing as of Mar 25, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$73.1M
Bottom 25% of cohort (national)
Discretionary AUM
$73.1M
Clients
33
61 accounts
Employees
5
Bottom 25% of cohort in FL
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- MIRO
- Registration date
- Feb 19, 2013
- Principal office
- 280 W CANTON AVE, SUITE 430, WINTER PARK, FL, 32789
- Phone
- 386-775-1177
- Website
- http://www.lyonsinvest.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $73.1M
- Discretionary AUM
- $73.1M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 61
- Non-discretionary accounts
- 0
- Total accounts
- 61
- AUM per client
- $2.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $10.6M |
| High net worth individuals | 14 | $49.4M |
| Pension and profit sharing plans | Fewer than 5 | $3.2M |
| Individuals (other than high net worth individuals) | 15 | $6.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 35 | 33 | decreased by2 |
| Apr 1, 2026 | Clients | 36 | 35 | decreased by1 |
| Apr 1, 2026 | AUM | $64,189,094 | $73,067,315 | increased by$8,878,221 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 6 | 5 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 30 | 36 | increased by6 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $79,095,407 | $64,189,094 | decreased by$14,906,313 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 64 | 61 | decreased by3 |
| Apr 1, 2022 | Clients | 29 | 30 | increased by1 |
| Apr 1, 2022 | AUM | $91,159,321 | $79,095,407 | decreased by$12,063,914 |
| Apr 1, 2022 | Accounts | 69 | 64 | decreased by5 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “LYONS INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“LYONS INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.