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NOVI WEALTH PARTNERS
Legal name: PRIVATE WEALTH MANAGEMENT GROUP LLC
CRD 166539File 801-77565
APPROVED
Retail clients
Custody
Filing as of Mar 25, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$612.8M
Above cohort median (national)
Discretionary AUM
$610.4M
Non-discretionary $2.4M
Clients
272
1,001 accounts
Employees
11
Above cohort median in NJ
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Jan 1, 2013
- Principal office
- 512 EXECUTIVE DRIVE, PRINCETON, NJ, 08540
- Phone
- 609-921-7002
- Website
- HTTP://WWW.NOVIWEALTH.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $612.8M
- Discretionary AUM
- $610.4M
- Non-discretionary AUM
- $2.4M
- Discretionary accounts
- 998
- Non-discretionary accounts
- 3
- Total accounts
- 1,001
- AUM per client
- $2.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 150 | $549.8M |
| Pension and profit sharing plans | Fewer than 5 | $2.4M |
| Individuals (other than high net worth individuals) | 120 | $60.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

