STONEBRIDGE FINANCIAL GROUP
Legal name: GLOBAL FINANCIAL GROUP ADVISORS LLC
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- May 30, 2017
- Principal office
- 3333 DEPOSIT DRIVE NE, SUITE 220, GRAND RAPIDS, MI, 49546
- Phone
- 855-530-0500
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $739.4M
- Discretionary AUM
- $175.2M
- Non-discretionary AUM
- $564.2M
- Discretionary accounts
- 521
- Non-discretionary accounts
- 262
- Total accounts
- 783
- AUM per client
- $944K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 26 | $70.8M |
| Pension and profit sharing plans | 87 | $630.5M |
| Individuals (other than high net worth individuals) | 670 | $38.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 766 | 783 | increased by17 |
| Apr 1, 2026 | AUM | $652,339,848 | $739,395,661 | increased by$87,055,813 |
| Apr 1, 2026 | Accounts | 766 | 783 | increased by17 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 3 | 5 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 188 | 766 | increased by578 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $365,113,599 | $652,339,848 | increased by$287,226,249 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 257 | 766 | increased by509 |
| Apr 1, 2022 | Clients | 216 | 188 | decreased by28 |
| Apr 1, 2022 | AUM | $344,112,356 | $365,113,599 | increased by$21,001,243 |
| Apr 1, 2022 | Accounts | 264 | 257 | decreased by7 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “STONEBRIDGE FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“STONEBRIDGE FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

