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UP CAPITAL MANAGEMENT, INC.
CRD 164692File 801-79503
APPROVED
Retail clients
Filing as of May 8, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$212.6M
Below cohort median (national)
Discretionary AUM
$160.5M
Non-discretionary $52.0M
Clients
167
420 accounts
Employees
4
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- FWRO
- Registration date
- Apr 14, 2014
- Principal office
- Not reported
- Phone
- 916-520-6420
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $212.6M
- Discretionary AUM
- $160.5M
- Non-discretionary AUM
- $52.0M
- Discretionary accounts
- 411
- Non-discretionary accounts
- 9
- Total accounts
- 420
- AUM per client
- $1.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 6 | $10.7M |
| Charitable organizations | Fewer than 5 | $10.0M |
| High net worth individuals | 43 | $93.0M |
| Pension and profit sharing plans | 13 | $59.9M |
| Individuals (other than high net worth individuals) | 105 | $38.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Publications
- Other advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.