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THE PINNACLE FINANCIAL GROUP
CRD 164395File 801-77304
APPROVED
Retail clients
Filing as of Mar 30, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.38B
Above cohort median (national)
Discretionary AUM
$1.38B
Clients
3,208
3,729 accounts
Employees
54
Above cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Nov 9, 2012
- Principal office
- 9 SOUTH LONG BEACH ROAD, ROCKVILLE CENTRE, NY, 11570
- Phone
- 516-763-9700
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.38B
- Discretionary AUM
- $1.38B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 3,729
- Non-discretionary accounts
- 0
- Total accounts
- 3,729
- AUM per client
- $431K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 45 | $26.8M |
| Charitable organizations | 7 | $8.2M |
| High net worth individuals | 1,249 | $949.0M |
| Pension and profit sharing plans | 6 | $47.4M |
| Individuals (other than high net worth individuals) | 1,901 | $352.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Other (described) — FINANCIAL PLANNING
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 5,540 | 3,208 | decreased by2,332 |
| Apr 1, 2026 | AUM | $1,184,198,113 | $1,383,850,000 | increased by$199,651,887 |
| Apr 1, 2026 | Accounts | 5,538 | 3,729 | decreased by1,809 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 39 | 54 | increased by15 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 2,893 | 5,540 | increased by2,647 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $955,809,873 | $1,184,198,113 | increased by$228,388,240 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 4,344 | 5,538 | increased by1,194 |
| Apr 1, 2022 | Employees | 49 | 39 | decreased by10 |
| Apr 1, 2022 | Clients | 2,791 | 2,893 | increased by102 |
| Apr 1, 2022 | AUM | $866,459,226 | $955,809,873 | increased by$89,350,647 |
| Apr 1, 2022 | Accounts | 4,118 | 4,344 | increased by226 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PINNACLE FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PINNACLE FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

