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PMD ADVISORY
Legal name: PEOPLE MAKE THE DIFFERENCE, INC.
CRD 159443File 801-127839
APPROVED
Retail clients
Custody
Filing as of Mar 31, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$111.6M
Bottom 25% of cohort (national)
Discretionary AUM
$90.7M
Non-discretionary $20.9M
Clients
147
254 accounts
Employees
7
Bottom 25% of cohort in AL
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- May 1, 2023
- Principal office
- 2032 SHADY CREST DRIVE, HOOVER, AL, 35216
- Phone
- 205-986-0060
- Website
- HTTP://PMDADVISORY.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $111.6M
- Discretionary AUM
- $90.7M
- Non-discretionary AUM
- $20.9M
- Discretionary accounts
- 247
- Non-discretionary accounts
- 7
- Total accounts
- 254
- AUM per client
- $759K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 37 | $40.8M |
| Pension and profit sharing plans | 17 | $55.9M |
| Individuals (other than high net worth individuals) | 93 | $14.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Hourly charges
- Other (described) — PORTION OF THIRD PARTY MANAGER FEES
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

