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VERITY ASSET MANAGEMENT
Legal name: VERITY ASSET MANAGEMENT, INC.
CRD 158667File 801-66730
APPROVED
Retail clients
Disclosure events
Filing as of Jun 5, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.15B
Above cohort median (national)
Discretionary AUM
$1.15B
Clients
5,838
7,603 accounts
Employees
77
Above cohort median in NC
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- May 26, 2006
- Principal office
- 280 S MANGUM ST, STE 550, DURHAM, NC, 27701-3676
- Phone
- 919-490-6717
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.15B
- Discretionary AUM
- $1.15B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 7,603
- Non-discretionary accounts
- 0
- Total accounts
- 7,603
- AUM per client
- $198K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $214K |
| Investment companies | 1 | $91.0M |
| Other investment advisers | 14 | $185.8M |
| High net worth individuals | 201 | $434.2M |
| Pension and profit sharing plans | 17 | $31.4M |
| Individuals (other than high net worth individuals) | 5,602 | $411.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11D4
- Q11E1
- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.