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MIDWEST FINANCIAL ASSOCIATES, INC.
CRD 158573File 801-135945
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Jul 7, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$123.9M
Bottom 25% of cohort (national)
Discretionary AUM
$123.9M
Clients
301
632 accounts
Employees
4
Bottom 25% of cohort in IL
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Apr 23, 2026
- Principal office
- 4615 E STATE STREET, SUITE 102, ROCKFORD, IL, 61108
- Phone
- (779) 210-2930
- Website
- Not reported
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $123.9M
- Discretionary AUM
- $123.9M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 632
- Non-discretionary accounts
- 0
- Total accounts
- 632
- AUM per client
- $412K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $1.2M |
| High net worth individuals | 26 | $63.1M |
| Pension and profit sharing plans | 13 | $8.5M |
| Individuals (other than high net worth individuals) | 260 | $51.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11D1
- Q11D2
- Q11D4
- Q11E1
- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.