← Directory
RFG ADVISORY, LLC
CRD 158401File 801-79153
APPROVED
Retail clients
Filing as of Aug 13, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$7.97B
Top 10% of cohort (national)
Discretionary AUM
$7.97B
Clients
17,403
29,833 accounts
Employees
360
Top 10% of cohort in AL
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Feb 6, 2014
- Principal office
- 1400 URBAN CENTER DRIVE, SUITE 475, VESTAVIA HILLS, AL, 35242-2245
- Phone
- 205-397-2450
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $7.97B
- Discretionary AUM
- $7.97B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 29,833
- Non-discretionary accounts
- 0
- Total accounts
- 29,833
- AUM per client
- $458K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 110 | $86.6M |
| Investment companies | 9 | $2.77B |
| Charitable organizations | 38 | $9.0M |
| High net worth individuals | 1,256 | $2.56B |
| Pension and profit sharing plans | 38 | $10.9M |
| State or municipal government entities | Fewer than 5 | $5.0M |
| Individuals (other than high net worth individuals) | 15,951 | $2.53B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 17410 | 17403 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.