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FINANCIAL CONCEPTS
Legal name: GIRAFFES, INC.
CRD 157616File 801-72394
APPROVED
Retail clients
Filing as of Jun 8, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.09B
Above cohort median (national)
Discretionary AUM
$1.09B
Clients
2,537
5,235 accounts
Employees
19
Top 25% of cohort in MS
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- MIRO
- Registration date
- May 27, 2011
- Principal office
- 2980 NORTH FRONTAGE ROAD, COLUMBUS, MS, 39701
- Phone
- 662-327-1480
- Website
- https://www.fincon.net
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.09B
- Discretionary AUM
- $1.09B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 5,235
- Non-discretionary accounts
- 0
- Total accounts
- 5,235
- AUM per client
- $429K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $770K |
| High net worth individuals | 310 | $612.4M |
| Pension and profit sharing plans | 15 | $35.8M |
| Individuals (other than high net worth individuals) | 2,208 | $439.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Employees | 14 | 19 | increased by5 |
| Mar 1, 2026 | Clients | 3,212 | 2,537 | decreased by675 |
| Mar 1, 2026 | AUM | $890,016,414 | $1,088,251,596 | increased by$198,235,182 |
| Mar 1, 2026 | Accounts | 5,341 | 5,235 | decreased by106 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 10 | 14 | increased by4 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 2,172 | 3,212 | increased by1,040 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $794,341,659 | $890,016,414 | increased by$95,674,755 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 5,023 | 5,341 | increased by318 |
| Apr 1, 2022 | Employees | 5 | 10 | increased by5 |
| Apr 1, 2022 | Clients | 2,566 | 2,172 | decreased by394 |
| Apr 1, 2022 | AUM | $675,182,410 | $794,341,659 | increased by$119,159,249 |
| Apr 1, 2022 | Accounts | 4,170 | 5,023 | increased by853 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FINANCIAL CONCEPTS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FINANCIAL CONCEPTS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.