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RILEY FRIEDMAN ASSET MANAGEMENT
Legal name: AIMZ INVESTMENT ADVISORS LLC
CRD 155810File 801-72721
APPROVED
Retail clients
Filing as of Mar 23, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$584.8M
Above cohort median (national)
Discretionary AUM
$582.9M
Non-discretionary $1.9M
Clients
221
562 accounts
Employees
2
Above cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Sep 19, 2011
- Principal office
- 4984 EL CAMINO REAL, SUITE 101, LOS ALTOS, CA, 94022
- Phone
- 650-988-1088
- Website
- HTTP://RFASSET.COM/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $584.8M
- Discretionary AUM
- $582.9M
- Non-discretionary AUM
- $1.9M
- Discretionary accounts
- 561
- Non-discretionary accounts
- 1
- Total accounts
- 562
- AUM per client
- $2.6M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 122 | $514.9M |
| Pension and profit sharing plans | 13 | $27.3M |
| Individuals (other than high net worth individuals) | 86 | $42.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 210 | 221 | increased by11 |
| Apr 1, 2026 | AUM | $504,925,941 | $584,799,436 | increased by$79,873,495 |
| Apr 1, 2026 | Accounts | 527 | 562 | increased by35 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 204 | 210 | increased by6 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $461,971,927 | $504,925,941 | increased by$42,954,014 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 541 | 527 | decreased by14 |
| Apr 1, 2022 | Clients | 199 | 204 | increased by5 |
| Apr 1, 2022 | AUM | $402,120,531 | $461,971,927 | increased by$59,851,396 |
| Apr 1, 2022 | Accounts | 519 | 541 | increased by22 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “RILEY FRIEDMAN” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“RILEY FRIEDMAN” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.