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UNIPLAN INVESTMENT COUNSEL, INC.
CRD 154718File 801-71802
APPROVED
Retail clients
Filing as of May 15, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$330.5M
Below cohort median (national)
Discretionary AUM
$330.5M
Clients
437
437 accounts
Employees
11
Below cohort median in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Sep 16, 2010
- Principal office
- 839 N JEFFERSON ST., SUITE 502, MILWAUKEE, WI, 53202
- Phone
- 262-534-3000
- Website
- HTTPS://UNIPLANIC.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $330.5M
- Discretionary AUM
- $330.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 437
- Non-discretionary accounts
- 0
- Total accounts
- 437
- AUM per client
- $756K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 17 | $20.2M |
| Charitable organizations | 8 | $7.2M |
| Pension and profit sharing plans | 7 | $72.1M |
| Individuals (other than high net worth individuals) | 405 | $230.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Jun 1, 2026 | Clients | 1,872 | 437 | decreased by1,435 |
| Jun 1, 2026 | AUM | $1,036,182,006 | $330,460,396 | decreased by$705,721,610 |
| Jun 1, 2026 | Accounts | 1,872 | 437 | decreased by1,435 |
| Apr 1, 2026 | Employees | 12 | 11 | decreased by1 |
| Apr 1, 2026 | Clients | 2,483 | 1,872 | decreased by611 |
| Apr 1, 2026 | AUM | $1,124,000,000 | $1,036,182,006 | decreased by$87,817,994 |
| Apr 1, 2026 | Accounts | 2,483 | 1,872 | decreased by611 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 13 | 12 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 4,384 | 2,483 | decreased by1,901 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,874,900,000 | $1,124,000,000 | decreased by$750,900,000 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 4,384 | 2,483 | decreased by1,901 |
| Apr 1, 2022 | Employees | 12 | 13 | increased by1 |
| Apr 1, 2022 | Clients | 4,181 | 4,384 | increased by203 |
| Apr 1, 2022 | AUM | $1,555,500,000 | $1,874,900,000 | increased by$319,400,000 |
| Apr 1, 2022 | Accounts | 4,181 | 4,384 | increased by203 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “UNIPLAN INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“UNIPLAN INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.