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SIMPLYRIA ADVISOR NETWORK
Legal name: CAITLIN JOHN, LLC
CRD 154494File 801-110731
APPROVED
Retail clients
Filing as of Sep 30, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$214.9M
Below cohort median (national)
Discretionary AUM
$210.8M
Non-discretionary $4.1M
Clients
602
1,158 accounts
Employees
29
Below cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jun 26, 2017
- Principal office
- 1024 E. GRAND RIVER AVE, SUITE B, BRIGHTON, MI, 48116
- Phone
- 810-355-1325
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $214.9M
- Discretionary AUM
- $210.8M
- Non-discretionary AUM
- $4.1M
- Discretionary accounts
- 1,152
- Non-discretionary accounts
- 6
- Total accounts
- 1,158
- AUM per client
- $357K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $523K |
| High net worth individuals | 46 | $94.0M |
| Pension and profit sharing plans | Fewer than 5 | $4.9M |
| Individuals (other than high net worth individuals) | 556 | $115.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Sep 12, 2026 | Employees | 26 | 29 | increased by3 |
| Apr 1, 2026 | Employees | 24 | 26 | increased by2 |
| Apr 1, 2026 | Clients | 733 | 602 | decreased by131 |
| Apr 1, 2026 | AUM | $183,421,272 | $214,892,486 | increased by$31,471,214 |
| Apr 1, 2026 | Accounts | 1,005 | 1,158 | increased by153 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 16 | 24 | increased by8 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,033 | 733 | decreased by300 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $250,901,923 | $183,421,272 | decreased by$67,480,651 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,638 | 1,005 | decreased by633 |
| Oct 1, 2022 | Disclosures | Yes | No | |
| Sep 1, 2022 | Employees | 19 | 16 | decreased by3 |
| Jul 1, 2022 | Employees | 18 | 19 | increased by1 |
| Apr 1, 2022 | Clients | 1,028 | 1,033 | increased by5 |
| Apr 1, 2022 | AUM | $219,138,868 | $250,901,923 | increased by$31,763,055 |
| Apr 1, 2022 | Accounts | 1,656 | 1,638 | decreased by18 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SIMPLYRIA ADVISOR” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SIMPLYRIA ADVISOR” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.