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401K GENERATION

CRD 154279File 801-71606
APPROVED
Retail clients
Custody
Filing as of Mar 24, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$156.4M
Bottom 25% of cohort (national)
Discretionary AUM
$85.3M
Non-discretionary $71.2M
Clients
158
161 accounts
Employees
35
Bottom 25% of cohort in FL

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
MIRO
Registration date
Jun 25, 2010
Principal office
237 S WESTMONTE DRIVE, SUITE 300, ALTAMONTE SPRINGS,, FL, 32714
Phone
(866) 998-5879

Assets & accounts

ADV Item 5F
Total regulatory AUM
$156.4M
Discretionary AUM
$85.3M
Non-discretionary AUM
$71.2M
Discretionary accounts
153
Non-discretionary accounts
8
Total accounts
161
AUM per client
$990K

Clients by type

ADV Item 5D
Client typeClientsAUM
OtherFewer than 5$3.9M
High net worth individuals5$71.2M
Pension and profit sharing plans90$32.8M
Individuals (other than high net worth individuals)63$48.6M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • A percentage of assets under your management

Advisory activities

  • Other advisory activities
  • Selection of other advisers
  • Portfolio management for other
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
Yes
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromToChange
Apr 1, 2026Employees3935decreased by4
Apr 1, 2026Clients141158increased by17
Apr 1, 2026AUM$172,885,459$156,446,290decreased by$16,439,169
Apr 1, 2026Accounts149161increased by12
May 1, 2025
vs Oct 1, 2022
Employees3439increased by5
May 1, 2025
vs Oct 1, 2022
Clients221141decreased by80
May 1, 2025
vs Oct 1, 2022
AUM$142,979,202$172,885,459increased by$29,906,257
May 1, 2025
vs Oct 1, 2022
Accounts225149decreased by76
Apr 1, 2022Clients230221decreased by9
Apr 1, 2022AUM$241,786,616$142,979,202decreased by$98,807,414
Apr 1, 2022Accounts231225decreased by6
Apr 1, 2021Registration—APPROVED

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “401K GENERATION” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“401K GENERATION” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.