FIRST FINANCIAL COACHING, INC.

CRD 152070File 801-128612

APPROVED

Retail clients

Filing as of May 6, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$670.6M

Above cohort median (national)

Discretionary AUM

Non-discretionary $670.6M

Clients

1,512

2,977 accounts

Employees

Above cohort median in MI

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: CHRO
Registration date: Aug 30, 2023
Principal office: 144 SOUTH MAIN ST., MT. CLEMENS, MI, 48043
Phone: 586-463-1880
Website: https://www.linkedin.com/in/wesley-reed-9319261a?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bmnx%2FvQ

Assets & accounts

ADV Item 5F

Total regulatory AUM: $670.6M
Discretionary AUM: $0
Non-discretionary AUM: $670.6M
Discretionary accounts: 0
Non-discretionary accounts: 2,977
Total accounts: 2,977
AUM per client: $444K

Clients by type

ADV Item 5D

Client type	Clients	AUM
High net worth individuals	186	$369.7M
Pension and profit sharing plans	12	$13.2M
Individuals (other than high net worth individuals)	1,314	$287.8M

Compensation & activities

ADV Items 5E, 5G

Compensation

Other
Fixed fees
Other (described) — SOLICITORS FEES

Advisory activities

Other
Other advisory activities
Selection of other advisers

Custody

ADV Item 9

Firm Custody Cash: No
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: No
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.