← Directory
FIRST FINANCIAL COACHING, INC.
CRD 152070File 801-128612
APPROVED
Retail clients
Filing as of May 6, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$670.6M
Above cohort median (national)
Discretionary AUM
$0
Non-discretionary $670.6M
Clients
1,512
2,977 accounts
Employees
14
Above cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Aug 30, 2023
- Principal office
- 144 SOUTH MAIN ST., MT. CLEMENS, MI, 48043
- Phone
- 586-463-1880
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $670.6M
- Discretionary AUM
- $0
- Non-discretionary AUM
- $670.6M
- Discretionary accounts
- 0
- Non-discretionary accounts
- 2,977
- Total accounts
- 2,977
- AUM per client
- $444K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 186 | $369.7M |
| Pension and profit sharing plans | 12 | $13.2M |
| Individuals (other than high net worth individuals) | 1,314 | $287.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Other (described) — SOLICITORS FEES
Advisory activities
- Other
- Other advisory activities
- Selection of other advisers
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 10 | 14 | increased by4 |
| Apr 1, 2026 | Clients | 878 | 1,512 | increased by634 |
| Apr 1, 2026 | AUM | $279,664,257 | $670,646,955 | increased by$390,982,698 |
| Apr 1, 2026 | Accounts | 1,877 | 2,977 | increased by1,100 |
| Dec 1, 2025 vs May 1, 2025 | Disclosures | Yes | No | |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FIRST FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FIRST FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.