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WILLOW GROVE ADVISORS, LLC
CRD 151993File 801-117042
APPROVED
Retail clients
Filing as of Mar 13, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$369.8M
Below cohort median (national)
Discretionary AUM
$344.9M
Non-discretionary $24.9M
Clients
194
782 accounts
Employees
7
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Jul 26, 2019
- Principal office
- 1919 ADDISON ST, SUITE 101, BERKELEY, CA, 94704
- Phone
- 510-705-1693
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $369.8M
- Discretionary AUM
- $344.9M
- Non-discretionary AUM
- $24.9M
- Discretionary accounts
- 680
- Non-discretionary accounts
- 102
- Total accounts
- 782
- AUM per client
- $1.9M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 94 | $327.2M |
| Individuals (other than high net worth individuals) | 100 | $42.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 6 | 7 | increased by1 |
| Apr 1, 2026 | Clients | 187 | 194 | increased by7 |
| Apr 1, 2026 | AUM | $300,051,371 | $369,783,619 | increased by$69,732,248 |
| Apr 1, 2026 | Accounts | 720 | 782 | increased by62 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 5 | 6 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 4 | 5 | increased by1 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 118 | 187 | increased by69 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $185,108,095 | $300,051,371 | increased by$114,943,276 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 417 | 720 | increased by303 |
| Aug 1, 2022 | Employees | 3 | 4 | increased by1 |
| Apr 1, 2022 | Clients | 101 | 118 | increased by17 |
| Apr 1, 2022 | AUM | $138,462,913 | $185,108,095 | increased by$46,645,182 |
| Apr 1, 2022 | Accounts | 363 | 417 | increased by54 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “WILLOW GROVE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“WILLOW GROVE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.