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WOODWARD FINANCIAL ADVISORS, INC.
CRD 150641File 801-70279
APPROVED
Retail clients
Filing as of Apr 30, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$641.5M
Above cohort median (national)
Discretionary AUM
$641.5M
Clients
203
1,084 accounts
Employees
10
Above cohort median in NC
Identity & registration
ADV Item 1- Organization form
- Other (specify)
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jun 8, 2009
- Principal office
- 101 GLEN LENNOX DRIVE, SUITE 110, CHAPEL HILL, NC, 27517
- Phone
- 919-929-2495
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $641.5M
- Discretionary AUM
- $641.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,084
- Non-discretionary accounts
- 0
- Total accounts
- 1,084
- AUM per client
- $3.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 197 | $639.0M |
| Individuals (other than high net worth individuals) | 6 | $2.5M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 11 | 10 | decreased by1 |
| Apr 1, 2026 | Clients | 196 | 203 | increased by7 |
| Apr 1, 2026 | AUM | $574,323,013 | $641,480,000 | increased by$67,156,987 |
| Apr 1, 2026 | Accounts | 197 | 1,084 | increased by887 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 180 | 196 | increased by16 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $511,250,999 | $574,323,013 | increased by$63,072,014 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 725 | 197 | decreased by528 |
| May 1, 2022 | Employees | 8 | 11 | increased by3 |
| May 1, 2022 | AUM | $470,928,308 | $511,250,999 | increased by$40,322,691 |
| May 1, 2022 | Accounts | 790 | 725 | decreased by65 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “WOODWARD FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“WOODWARD FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.