← Directory
SENTRY, LLC
CRD 150593File 801-70290
APPROVED
Retail clients
Custody
Filing as of Mar 25, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$2.33B
Top 25% of cohort (national)
Discretionary AUM
$599.8M
Non-discretionary $1.73B
Clients
74
251 accounts
Employees
4
Top 25% of cohort in TN
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jun 24, 2009
- Principal office
- 6070 POPLAR AVENUE, SUITE 700, MEMPHIS, TN, 38119
- Phone
- 901-820-0515
- Website
- HTTP://WWW.SENTRYLLC.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $2.33B
- Discretionary AUM
- $599.8M
- Non-discretionary AUM
- $1.73B
- Discretionary accounts
- 213
- Non-discretionary accounts
- 38
- Total accounts
- 251
- AUM per client
- $31.5M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 5 | $1.44B |
| High net worth individuals | 51 | $879.8M |
| Individuals (other than high net worth individuals) | 18 | $6.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Other (described) — PROJECT FEE BASED
- A percentage of assets under your management
Advisory activities
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 3 | 4 | increased by1 |
| Apr 1, 2026 | Clients | 72 | 74 | increased by2 |
| Apr 1, 2026 | AUM | $2,717,548,674 | $2,329,646,715 | decreased by$387,901,959 |
| Apr 1, 2026 | Accounts | 278 | 251 | decreased by27 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 76 | 72 | decreased by4 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $2,403,265,386 | $2,717,548,674 | increased by$314,283,288 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 263 | 278 | increased by15 |
| Apr 1, 2022 | Clients | 75 | 76 | increased by1 |
| Apr 1, 2022 | AUM | $2,369,274,499 | $2,403,265,386 | increased by$33,990,887 |
| Apr 1, 2022 | Accounts | 266 | 263 | decreased by3 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SENTRY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SENTRY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.