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NORTH CAPITAL
Legal name: NORTH CAPITAL, INC.
CRD 148802File 801-110598
APPROVED
Retail clients
Custody
Filing as of May 5, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$365.8M
Below cohort median (national)
Discretionary AUM
$343.0M
Non-discretionary $22.8M
Clients
182
550 accounts
Employees
12
Below cohort median in UT
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- May 17, 2017
- Principal office
- 623 E FORT UNION BLVD., SUITE 101, SALT LAKE CITY, UT, 84047
- Phone
- 888-625-7768 X1
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $365.8M
- Discretionary AUM
- $343.0M
- Non-discretionary AUM
- $22.8M
- Discretionary accounts
- 525
- Non-discretionary accounts
- 25
- Total accounts
- 550
- AUM per client
- $2.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $3.9M |
| Investment companies | 1 | $66.7M |
| Charitable organizations | Fewer than 5 | $6.5M |
| High net worth individuals | 51 | $246.4M |
| Banking or thrift institutions | Fewer than 5 | $7.2M |
| Pension and profit sharing plans | Fewer than 5 | $12.7M |
| Individuals (other than high net worth individuals) | 119 | $22.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for investment companies
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Jun 1, 2026 | Clients | 167 | 182 | increased by15 |
| Jun 1, 2026 | AUM | $292,582,491 | $365,760,255 | increased by$73,177,764 |
| Jun 1, 2026 | Accounts | 642 | 550 | decreased by92 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 8 | 12 | increased by4 |
| Dec 1, 2025 vs May 1, 2025 | Clients | 192 | 167 | decreased by25 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $251,713,685 | $292,582,491 | increased by$40,868,806 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 576 | 642 | increased by66 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 9 | 8 | decreased by1 |
| May 1, 2025 vs Oct 1, 2022 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 226 | 192 | decreased by34 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $267,845,854 | $251,713,685 | decreased by$16,132,169 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 638 | 576 | decreased by62 |
| Aug 1, 2022 | Clients | 215 | 226 | increased by11 |
| Aug 1, 2022 | AUM | $221,469,276 | $267,845,854 | increased by$46,376,578 |
| Aug 1, 2022 | Accounts | 621 | 638 | increased by17 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “NORTH CAPITAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“NORTH CAPITAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

