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VALUES FIRST ADVISORS, INC.
CRD 148532File 801-70391
APPROVED
Retail clients
Filing as of Jul 23, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$215.4M
Below cohort median (national)
Discretionary AUM
$212.0M
Non-discretionary $3.4M
Clients
967
1,455 accounts
Employees
12
Below cohort median in TN
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jul 24, 2009
- Principal office
- 801 SUNSET DRIVE, SUITE C100, JOHNSON CITY, TN, 37604
- Phone
- 877-832-3847
- Website
- HTTPS://WWW.VALUESFIRST.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $215.4M
- Discretionary AUM
- $212.0M
- Non-discretionary AUM
- $3.4M
- Discretionary accounts
- 1,318
- Non-discretionary accounts
- 137
- Total accounts
- 1,455
- AUM per client
- $223K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $2.1M |
| High net worth individuals | 73 | $65.0M |
| Individuals (other than high net worth individuals) | 894 | $148.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 13 | 12 | decreased by1 |
| Apr 1, 2026 | Clients | 1,006 | 967 | decreased by39 |
| Apr 1, 2026 | AUM | $201,956,787 | $215,420,365 | increased by$13,463,578 |
| Apr 1, 2026 | Accounts | 1,504 | 1,455 | decreased by49 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 10 | 13 | increased by3 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 983 | 1,006 | increased by23 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $196,011,765 | $201,956,787 | increased by$5,945,022 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,457 | 1,504 | increased by47 |
| Apr 1, 2022 | Employees | 9 | 10 | increased by1 |
| Apr 1, 2022 | Clients | 880 | 983 | increased by103 |
| Apr 1, 2022 | AUM | $151,818,033 | $196,011,765 | increased by$44,193,732 |
| Apr 1, 2022 | Accounts | 1,286 | 1,457 | increased by171 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “VALUES FIRST” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“VALUES FIRST” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.