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FRANK FINANCIAL ADVISORS
Legal name: FRANK FINANCIAL SERVICES
CRD 147537File 801-121668
APPROVED
Retail clients
Filing as of Feb 16, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$188.2M
Bottom 25% of cohort (national)
Discretionary AUM
$182.4M
Non-discretionary $5.8M
Clients
144
456 accounts
Employees
2
Bottom 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Jul 2, 2021
- Principal office
- 2710 LOKER AVENUE WEST, SUITE 230, CARLSBAD, CA, 92010
- Phone
- 760-438-3360
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $188.2M
- Discretionary AUM
- $182.4M
- Non-discretionary AUM
- $5.8M
- Discretionary accounts
- 446
- Non-discretionary accounts
- 10
- Total accounts
- 456
- AUM per client
- $1.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 4 | $569K |
| High net worth individuals | 60 | $167.0M |
| Individuals (other than high net worth individuals) | 80 | $20.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.