EXCEL FINANCIAL, LLC

CRD 145301File 801-107211

APPROVED

Retail clients

Custody

Filing as of May 29, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$404.5M

Below cohort median (national)

Discretionary AUM

$348.4M

Non-discretionary $56.1M

Clients

416

1,128 accounts

Employees

Below cohort median in MN

Identity & registration

ADV Item 1

Organization form: Limited Liability Company
Firm type: Registered
SEC region: CHRO
Registration date: Jan 28, 2016
Principal office: 321 MAIN STREET, RED WING, MN, 55066
Phone: (651) 388-6441
Website: HTTP://WWW.EXCELFINLLC.COM

Assets & accounts

ADV Item 5F

Total regulatory AUM: $404.5M
Discretionary AUM: $348.4M
Non-discretionary AUM: $56.1M
Discretionary accounts: 1,090
Non-discretionary accounts: 38
Total accounts: 1,128
AUM per client: $972K

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	Fewer than 5	$212K
Charitable organizations	Fewer than 5	$3.4M
High net worth individuals	83	$200.9M
Pension and profit sharing plans	20	$117.2M
Individuals (other than high net worth individuals)	309	$82.7M

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
Hourly charges
A percentage of assets under your management

Advisory activities

Financial planning services
Selection of other advisers
Portfolio management for businesses
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: No
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: Yes
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.