PURE FINANCIAL ADVISORS, LLC

CRD 144316File 801-70137

APPROVED

Retail clients

Custody

Filing as of Aug 12, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$11.05B

Top 10% of cohort (national)

Discretionary AUM

$10.85B

Non-discretionary $203.4M

Clients

7,509

7,509 accounts

Employees

204

Top 10% of cohort in CA

Identity & registration

ADV Item 1

Organization form: Limited Liability Company
Firm type: Registered
SEC region: LARO
Registration date: May 1, 2009
Principal office: 3131 CAMINO DEL RIO N, SUITE 1550, SAN DIEGO, CA, 92108
Phone: 866-876-7873
Website: https://www.linkedin.com/company/pure-financial-advisors/

Assets & accounts

ADV Item 5F

Total regulatory AUM: $11.05B
Discretionary AUM: $10.85B
Non-discretionary AUM: $203.4M
Discretionary accounts: 6,954
Non-discretionary accounts: 555
Total accounts: 7,509
AUM per client: $1.5M

Clients by type

ADV Item 5D

Client type	Clients	AUM
Charitable organizations	2	$1.3M
High net worth individuals	3,567	$9.26B
Pension and profit sharing plans	4	$9.4M
Individuals (other than high net worth individuals)	3,936	$1.79B

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
A percentage of assets under your management

Advisory activities

Other
Financial planning services
Selection of other advisers
Portfolio management for other
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: Yes
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: No
Related Person Custody Cash: Yes
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.