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HERITAGE ASSET ADVISORS LTD., LLP
CRD 144125File 801-67956
APPROVED
Retail clients
Custody
Filing as of Mar 30, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$306.6M
Below cohort median (national)
Discretionary AUM
$294.2M
Non-discretionary $12.4M
Clients
391
759 accounts
Employees
5
Identity & registration
ADV Item 1- Organization form
- Limited Liability Partnership
- Firm type
- Registered
- SEC region
- FWRO
- Registration date
- Jun 6, 2007
- Principal office
- Not reported
- Phone
- 281.966.3370
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $306.6M
- Discretionary AUM
- $294.2M
- Non-discretionary AUM
- $12.4M
- Discretionary accounts
- 705
- Non-discretionary accounts
- 54
- Total accounts
- 759
- AUM per client
- $784K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $1.1M |
| High net worth individuals | 93 | $222.6M |
| Individuals (other than high net worth individuals) | 298 | $82.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 394 | 391 | decreased by3 |
| Apr 1, 2026 | AUM | $256,371,629 | $306,593,684 | increased by$50,222,055 |
| Apr 1, 2026 | Accounts | 790 | 759 | decreased by31 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 420 | 394 | decreased by26 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $246,893,622 | $256,371,629 | increased by$9,478,007 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 813 | 790 | decreased by23 |
| Apr 1, 2022 | Clients | 413 | 420 | increased by7 |
| Apr 1, 2022 | AUM | $220,177,234 | $246,893,622 | increased by$26,716,388 |
| Apr 1, 2022 | Accounts | 766 | 813 | increased by47 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “HERITAGE ASSET” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“HERITAGE ASSET” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.