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KEATING FINANCIAL ADVISORY SERVICES
Legal name: KEATING FINANCIAL ADVISORY SERVICES, INC.
CRD 142772File 801-126770
APPROVED
Retail clients
Filing as of Mar 31, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.45B
Above cohort median (national)
Discretionary AUM
$905.2M
Non-discretionary $545.1M
Clients
5,192
6,516 accounts
Employees
65
Top 25% of cohort in KS
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- Oct 21, 2022
- Principal office
- 1011 POYNTZ AVENUE, MANHATTAN, KS, 66502
- Phone
- 785-537-0366
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.45B
- Discretionary AUM
- $905.2M
- Non-discretionary AUM
- $545.1M
- Discretionary accounts
- 3,665
- Non-discretionary accounts
- 2,851
- Total accounts
- 6,516
- AUM per client
- $279K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 87 | $124.4M |
| Charitable organizations | 30 | $14.3M |
| High net worth individuals | 235 | $542.8M |
| Banking or thrift institutions | Fewer than 5 | $2.2M |
| Pension and profit sharing plans | 81 | $22.5M |
| Individuals (other than high net worth individuals) | 4,759 | $741.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Other advisory activities
- Financial planning services
- Portfolio management for other
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 5285 | 5192 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

