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KEATING FINANCIAL ADVISORY SERVICES

Legal name: KEATING FINANCIAL ADVISORY SERVICES, INC.

CRD 142772File 801-126770
APPROVED
Retail clients
Filing as of Mar 31, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.45B
Above cohort median (national)
Discretionary AUM
$905.2M
Non-discretionary $545.1M
Clients
5,192
6,516 accounts
Employees
65
Top 25% of cohort in KS

Identity & registration

ADV Item 1
Organization form
Corporation
Firm type
Registered
SEC region
DRO
Registration date
Oct 21, 2022
Principal office
1011 POYNTZ AVENUE, MANHATTAN, KS, 66502
Phone
785-537-0366

Assets & accounts

ADV Item 5F
Total regulatory AUM
$1.45B
Discretionary AUM
$905.2M
Non-discretionary AUM
$545.1M
Discretionary accounts
3,665
Non-discretionary accounts
2,851
Total accounts
6,516
AUM per client
$279K

Clients by type

ADV Item 5D
Client typeClientsAUM
Other87$124.4M
Charitable organizations30$14.3M
High net worth individuals235$542.8M
Banking or thrift institutionsFewer than 5$2.2M
Pension and profit sharing plans81$22.5M
Individuals (other than high net worth individuals)4,759$741.3M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Fixed fees
  • Hourly charges
  • A percentage of assets under your management

Advisory activities

  • Other
  • Other advisory activities
  • Financial planning services
  • Portfolio management for other

Custody

ADV Item 9
Firm Custody Cash
No
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
No
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 17, 2026Clients52855192
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.