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KEATING FINANCIAL ADVISORY SERVICES
Legal name: KEATING FINANCIAL ADVISORY SERVICES, INC.
CRD 142772File 801-126770
APPROVED
Retail clients
Filing as of Mar 31, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.45B
Above cohort median (national)
Discretionary AUM
$905.2M
Non-discretionary $545.1M
Clients
5,192
6,516 accounts
Employees
65
Top 25% of cohort in KS
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- DRO
- Registration date
- Oct 21, 2022
- Principal office
- 1011 POYNTZ AVENUE, MANHATTAN, KS, 66502
- Phone
- 785-537-0366
- Website
- https://www.keatingkc.com/
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.45B
- Discretionary AUM
- $905.2M
- Non-discretionary AUM
- $545.1M
- Discretionary accounts
- 3,665
- Non-discretionary accounts
- 2,851
- Total accounts
- 6,516
- AUM per client
- $279K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 87 | $124.4M |
| Charitable organizations | 30 | $14.3M |
| High net worth individuals | 235 | $542.8M |
| Banking or thrift institutions | Fewer than 5 | $2.2M |
| Pension and profit sharing plans | 81 | $22.5M |
| Individuals (other than high net worth individuals) | 4,759 | $741.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Other advisory activities
- Financial planning services
- Portfolio management for other
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 17, 2026 | Clients | 5,285 | 5,192 | decreased by93 |
| Apr 1, 2026 | Clients | 250 | 5,285 | increased by5,035 |
| Apr 1, 2026 | AUM | $330,000,000 | $1,450,270,834 | increased by$1,120,270,834 |
| Apr 1, 2026 | Accounts | 250 | 6,516 | increased by6,266 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “KEATING FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“KEATING FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.