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FINANCIAL INNOVATIONS, LLC
CRD 142769File 801-67516
APPROVED
Retail clients
Filing as of Mar 20, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$535.2M
Above cohort median (national)
Discretionary AUM
$0
Non-discretionary $535.2M
Clients
347
1,071 accounts
Employees
2
Above cohort median in GA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jan 26, 2007
- Principal office
- 6111 PEACHTREE DUNWOODY ROAD, SUITE F101, ATLANTA, GA, 30328
- Phone
- 404-458-0065
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $535.2M
- Discretionary AUM
- $0
- Non-discretionary AUM
- $535.2M
- Discretionary accounts
- 0
- Non-discretionary accounts
- 1,071
- Total accounts
- 1,071
- AUM per client
- $1.5M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $4.4M |
| High net worth individuals | 234 | $467.0M |
| Pension and profit sharing plans | 13 | $22.0M |
| Individuals (other than high net worth individuals) | 100 | $38.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 353 | 347 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

