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SOUTHERN FINANCIAL GROUP, LLC
CRD 142644File 801-67489
APPROVED
Retail clients
Custody
Filing as of Feb 26, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.05B
Above cohort median (national)
Discretionary AUM
$1.05B
Clients
1,146
2,597 accounts
Employees
8
Top 25% of cohort in AL
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Feb 9, 2007
- Principal office
- 700 CORPORATE PARKWAY, BIRMINGHAM, AL, 35242
- Phone
- 205.383.1415
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.05B
- Discretionary AUM
- $1.05B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 2,597
- Non-discretionary accounts
- 0
- Total accounts
- 2,597
- AUM per client
- $916K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $1.4M |
| Charitable organizations | Fewer than 5 | $315K |
| High net worth individuals | 352 | $768.4M |
| Individuals (other than high net worth individuals) | 788 | $280.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Clients | 1,125 | 1,146 | increased by21 |
| Mar 1, 2026 | AUM | $936,121,455 | $1,050,139,365 | increased by$114,017,910 |
| Mar 1, 2026 | Accounts | 2,492 | 2,597 | increased by105 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,227 | 1,125 | decreased by102 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $837,333,601 | $936,121,455 | increased by$98,787,854 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 2,309 | 2,492 | increased by183 |
| Mar 1, 2022 | Clients | 1,258 | 1,227 | decreased by31 |
| Mar 1, 2022 | AUM | $705,414,868 | $837,333,601 | increased by$131,918,733 |
| Mar 1, 2022 | Accounts | 2,139 | 2,309 | increased by170 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SOUTHERN FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SOUTHERN FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.