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LARSON FINANCIAL GROUP, LLC
CRD 140599File 801-71543
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Mar 13, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$5.48B
Top 25% of cohort (national)
Discretionary AUM
$4.84B
Non-discretionary $639.4M
Clients
4,961
25,926 accounts
Employees
131
Top 25% of cohort in MO
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Jun 23, 2010
- Principal office
- 100 N BROADWAY, SUITE 1700, SAINT LOUIS, MO, 63102
- Phone
- 866.569.2450
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $5.48B
- Discretionary AUM
- $4.84B
- Non-discretionary AUM
- $639.4M
- Discretionary accounts
- 22,722
- Non-discretionary accounts
- 3,204
- Total accounts
- 25,926
- AUM per client
- $1.1M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 6 | $950K |
| Charitable organizations | 5 | $26.7M |
| High net worth individuals | 1,719 | $4.43B |
| Pension and profit sharing plans | 13 | $15.5M |
| Individuals (other than high net worth individuals) | 3,218 | $1.01B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11- Q11
- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

