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GOOGINS ADVISORS, INC.
CRD 13985File 801-68432
APPROVED
Retail clients
Filing as of Sep 29, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$565.5M
Above cohort median (national)
Discretionary AUM
$565.5M
Clients
796
1,667 accounts
Employees
8
Above cohort median in WI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Nov 6, 2007
- Principal office
- 6417 UNIVERSITY AVENUE, MIDDLETON, WI, 53562
- Phone
- 608 514-1044
- Website
- HTTP://WWW.GOOGINS.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $565.5M
- Discretionary AUM
- $565.5M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,667
- Non-discretionary accounts
- 0
- Total accounts
- 1,667
- AUM per client
- $710K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 277 | $226.4M |
| Individuals (other than high net worth individuals) | 519 | $339.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Dec 1, 2025 vs May 1, 2025 | Clients | 773 | 778 | increased by5 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $429,066,062 | $501,043,111 | increased by$71,977,049 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 1,659 | 1,687 | increased by28 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 777 | 773 | decreased by4 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $321,170,807 | $429,066,062 | increased by$107,895,255 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,502 | 1,659 | increased by157 |
| Aug 1, 2022 | Clients | 767 | 777 | increased by10 |
| Aug 1, 2022 | AUM | $340,930,494 | $321,170,807 | decreased by$19,759,687 |
| Aug 1, 2022 | Accounts | 1,350 | 1,502 | increased by152 |
| Oct 1, 2021 | Employees | 4 | 8 | increased by4 |
| Oct 1, 2021 | Clients | 715 | 767 | increased by52 |
| Oct 1, 2021 | AUM | $264,920,011 | $340,930,494 | increased by$76,010,483 |
| Oct 1, 2021 | Accounts | 1,348 | 1,350 | increased by2 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GOOGINS ADVISORS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GOOGINS ADVISORS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.