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INTEGRITY ALLIANCE, LLC
CRD 139627File 801-69742
APPROVED
Retail clients
Custody
Disclosure events
Filing as of May 13, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$5.41B
Top 25% of cohort (national)
Discretionary AUM
$4.45B
Non-discretionary $957.0M
Clients
10,885
20,448 accounts
Employees
400
Top 10% of cohort in IA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Nov 14, 2008
- Principal office
- 4135 NW URBANDALE DR, URBANDALE, IA, 50322
- Phone
- 877-886-1939
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $5.41B
- Discretionary AUM
- $4.45B
- Non-discretionary AUM
- $957.0M
- Discretionary accounts
- 18,318
- Non-discretionary accounts
- 2,130
- Total accounts
- 20,448
- AUM per client
- $497K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 95 | $200.1M |
| Charitable organizations | 5 | $6.5M |
| High net worth individuals | 1,082 | $2.66B |
| Pension and profit sharing plans | 125 | $365.3M |
| Individuals (other than high net worth individuals) | 9,578 | $2.18B |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Publications
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- Yes
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11C2
- Q11C4
- Q11C5
- Q11D1
- Q11D2
- Q11D4
- Q11D5
- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 265 | 400 | increased by135 |
| Apr 1, 2026 | Clients | 14,148 | 10,885 | decreased by3,263 |
| Apr 1, 2026 | AUM | $2,409,759,253 | $5,411,976,879 | increased by$3,002,217,626 |
| Apr 1, 2026 | Accounts | 14,148 | 20,448 | increased by6,300 |
| Dec 1, 2025 vs May 1, 2025 | Custody | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Employees | 248 | 265 | increased by17 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 6,931 | 14,148 | increased by7,217 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $1,217,527,821 | $2,409,759,253 | increased by$1,192,231,432 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 6,958 | 14,148 | increased by7,190 |
| Apr 1, 2022 | Employees | 235 | 248 | increased by13 |
| Apr 1, 2022 | Clients | 5,875 | 6,931 | increased by1,056 |
| Apr 1, 2022 | AUM | $940,500,252 | $1,217,527,821 | increased by$277,027,569 |
| Apr 1, 2022 | Accounts | 5,875 | 6,958 | increased by1,083 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “INTEGRITY ALLIANCE” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“INTEGRITY ALLIANCE” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.