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CPR INVESTMENTS INC
CRD 139067File 801-112038
APPROVED
Retail clients
Custody
Filing as of Aug 28, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$238.8M
Below cohort median (national)
Discretionary AUM
$238.8M
Clients
1,172
1,954 accounts
Employees
25
Below cohort median in MI
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Nov 16, 2017
- Principal office
- 1600 PARKDALE ROAD, SUITE 201, ROCHESTER, MI, 48307
- Phone
- 800-213-1164
- Website
- https://www.cprassetmgmt.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $238.8M
- Discretionary AUM
- $238.8M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,954
- Non-discretionary accounts
- 0
- Total accounts
- 1,954
- AUM per client
- $204K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $42K |
| High net worth individuals | 38 | $79.1M |
| Pension and profit sharing plans | 5 | $3.9M |
| Individuals (other than high net worth individuals) | 1,127 | $155.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Hourly charges
- Other (described) — REFERRAL FEES AND SUBSPTN FEE FOR CO. SPONSORED PLANS
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Aug 29, 2026 | Employees | 24 | 25 | increased by1 |
| May 1, 2026 | Clients | 1,173 | 1,172 | decreased by1 |
| May 1, 2026 | AUM | $249,947,404 | $238,785,216 | decreased by$11,162,188 |
| May 1, 2026 | Accounts | 1,923 | 1,954 | increased by31 |
| Apr 1, 2026 | Employees | 26 | 24 | decreased by2 |
| Feb 1, 2026 | Employees | 28 | 26 | decreased by2 |
| Feb 1, 2026 | Clients | 1,305 | 1,173 | decreased by132 |
| Feb 1, 2026 | AUM | $213,296,073 | $249,947,404 | increased by$36,651,331 |
| Feb 1, 2026 | Accounts | 1,946 | 1,923 | decreased by23 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 36 | 28 | decreased by8 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 2,022 | 1,305 | decreased by717 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $406,406,618 | $213,296,073 | decreased by$193,110,545 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 3,128 | 1,946 | decreased by1,182 |
| Oct 1, 2022 | Employees | 37 | 36 | decreased by1 |
| Sep 1, 2022 | Employees | 36 | 37 | increased by1 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “CPR INVESTMENTS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“CPR INVESTMENTS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.