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MAGNOLIA FINANCIAL PLANNING SERVICES, INC.
CRD 135759File 801-114454
APPROVED
Retail clients
Custody
Filing as of Mar 24, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$225.7M
Below cohort median (national)
Discretionary AUM
$225.7M
Clients
278
278 accounts
Employees
4
Below cohort median in SC
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Dec 17, 2018
- Principal office
- 414 OLD CLEMSON HIGHWAY, SENECA, SC, 29672
- Phone
- 864-886-9766
- Website
- Not reported
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $225.7M
- Discretionary AUM
- $225.7M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 278
- Non-discretionary accounts
- 0
- Total accounts
- 278
- AUM per client
- $812K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 88 | $160.3M |
| Pooled investment vehicles | 2 | $16.3M |
| Individuals (other than high net worth individuals) | 188 | $49.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Hourly charges
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 252 | 278 | increased by26 |
| Apr 1, 2026 | AUM | $191,527,789 | $225,662,274 | increased by$34,134,485 |
| Apr 1, 2026 | Accounts | 252 | 278 | increased by26 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 235 | 252 | increased by17 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $138,821,999 | $191,527,789 | increased by$52,705,790 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 676 | 252 | decreased by424 |
| Mar 1, 2022 | Clients | 223 | 235 | increased by12 |
| Mar 1, 2022 | AUM | $139,121,442 | $138,821,999 | decreased by$299,443 |
| Mar 1, 2022 | Accounts | 223 | 676 | increased by453 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “MAGNOLIA FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“MAGNOLIA FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.