← Directory
SIERRA FINANCIAL ADVISORY
Legal name: SIERRA FINANCIAL ADVISORY INCORPORATED
CRD 130934File 801-117220
APPROVED
Retail clients
Filing as of Mar 3, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$144.9M
Bottom 25% of cohort (national)
Discretionary AUM
$138.6M
Non-discretionary $6.3M
Clients
173
457 accounts
Employees
2
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Aug 22, 2019
- Principal office
- Not reported
- Phone
- 530-470-8939
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $144.9M
- Discretionary AUM
- $138.6M
- Non-discretionary AUM
- $6.3M
- Discretionary accounts
- 435
- Non-discretionary accounts
- 22
- Total accounts
- 457
- AUM per client
- $838K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $1.3M |
| High net worth individuals | 45 | $96.1M |
| Pension and profit sharing plans | Fewer than 5 | $6.2M |
| Individuals (other than high net worth individuals) | 128 | $41.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.