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GENEVA PARTNERS, LLC
CRD 130768File 801-107776
APPROVED
Retail clients
Custody
Filing as of Apr 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$423.6M
Below cohort median (national)
Discretionary AUM
$423.6M
Clients
565
1,261 accounts
Employees
9
Below cohort median in WI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- May 9, 2016
- Principal office
- 820 GENEVA PARKWAY NORTH, SUITE 106, LAKE GENEVA, WI, 53147
- Phone
- 262-248-1350
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $423.6M
- Discretionary AUM
- $423.6M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,261
- Non-discretionary accounts
- 0
- Total accounts
- 1,261
- AUM per client
- $750K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 15 | $12.2M |
| High net worth individuals | 79 | $318.5M |
| Individuals (other than high net worth individuals) | 471 | $92.8M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 8 | 9 | increased by1 |
| Apr 1, 2026 | Clients | 571 | 565 | decreased by6 |
| Apr 1, 2026 | AUM | $387,318,871 | $423,600,853 | increased by$36,281,982 |
| Apr 1, 2026 | Accounts | 1,252 | 1,261 | increased by9 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 413 | 571 | increased by158 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $319,080,593 | $387,318,871 | increased by$68,238,278 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,075 | 1,252 | increased by177 |
| Apr 1, 2022 | Clients | 505 | 413 | decreased by92 |
| Apr 1, 2022 | AUM | $282,364,750 | $319,080,593 | increased by$36,715,843 |
| Apr 1, 2022 | Accounts | 228 | 1,075 | increased by847 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GENEVA PARTNERS” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GENEVA PARTNERS” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.