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SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE

Legal name: SUPERIOR PLANNING, LLC

CRD 130711File 801-131301
APPROVED
Retail clients
Custody
Filing as of Jun 2, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$349.6M
Below cohort median (national)
Discretionary AUM
$349.6M
Clients
516
1,059 accounts
Employees
12
Below cohort median in CA

Identity & registration

ADV Item 1
Organization form
Limited Liability Company
Firm type
Registered
SEC region
LARO
Registration date
Oct 17, 2024
Principal office
10085 CARROLL CANYON ROAD, SUITE 150, SAN DIEGO, CA, 92131
Phone
858-546-1046

Assets & accounts

ADV Item 5F
Total regulatory AUM
$349.6M
Discretionary AUM
$349.6M
Non-discretionary AUM
$0
Discretionary accounts
1,059
Non-discretionary accounts
0
Total accounts
1,059
AUM per client
$677K

Clients by type

ADV Item 5D
Client typeClientsAUM
Other1$425K
High net worth individuals78$215.7M
Pension and profit sharing plans6$4.4M
Individuals (other than high net worth individuals)431$129.1M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Other
  • Hourly charges
  • Other (described)FINANCIAL PLANNING FEES
  • A percentage of assets under your management

Advisory activities

  • Financial planning services
  • Selection of other advisers
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
Yes
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.