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SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE
Legal name: SUPERIOR PLANNING, LLC
CRD 130711File 801-131301
APPROVED
Retail clients
Custody
Filing as of Jun 2, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$349.6M
Below cohort median (national)
Discretionary AUM
$349.6M
Clients
516
1,059 accounts
Employees
12
Below cohort median in CA
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- LARO
- Registration date
- Oct 17, 2024
- Principal office
- 10085 CARROLL CANYON ROAD, SUITE 150, SAN DIEGO, CA, 92131
- Phone
- 858-546-1046
- Website
- https://superiorplanning.com
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $349.6M
- Discretionary AUM
- $349.6M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,059
- Non-discretionary accounts
- 0
- Total accounts
- 1,059
- AUM per client
- $677K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 1 | $425K |
| High net worth individuals | 78 | $215.7M |
| Pension and profit sharing plans | 6 | $4.4M |
| Individuals (other than high net worth individuals) | 431 | $129.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Hourly charges
- Other (described) — FINANCIAL PLANNING FEES
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Custody | No | Yes | |
| Apr 1, 2026 | Clients | 335 | 516 | increased by181 |
| Apr 1, 2026 | AUM | $192,065,972 | $349,553,158 | increased by$157,487,186 |
| Apr 1, 2026 | Accounts | 810 | 1,059 | increased by249 |
| May 1, 2025 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “SUPERIOR PLANNING” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“SUPERIOR PLANNING” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.