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NORRIS FINANCIAL GROUP, LLC
CRD 129422File 801-112958
APPROVED
Retail clients
Custody
Filing as of Mar 19, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$353.0M
Below cohort median (national)
Discretionary AUM
$352.7M
Non-discretionary $275K
Clients
403
894 accounts
Employees
6
Above cohort median in SC
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Apr 25, 2018
- Principal office
- 605 N. MAIN STREET, GREENVILLE, SC, 29601
- Phone
- 864-235-6408
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $353.0M
- Discretionary AUM
- $352.7M
- Non-discretionary AUM
- $275K
- Discretionary accounts
- 888
- Non-discretionary accounts
- 6
- Total accounts
- 894
- AUM per client
- $876K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 6 | $6.6M |
| Charitable organizations | Fewer than 5 | $635K |
| High net worth individuals | 78 | $252.3M |
| Pension and profit sharing plans | 35 | $19.4M |
| Individuals (other than high net worth individuals) | 284 | $74.1M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Custody | No | Yes | |
| Apr 1, 2026 | Clients | 533 | 403 | decreased by130 |
| Apr 1, 2026 | AUM | $251,609,978 | $353,003,756 | increased by$101,393,778 |
| Apr 1, 2026 | Accounts | 879 | 894 | increased by15 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 4 | 6 | increased by2 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 355 | 533 | increased by178 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $189,491,084 | $251,609,978 | increased by$62,118,894 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 631 | 879 | increased by248 |
| Apr 1, 2022 | Clients | 575 | 355 | decreased by220 |
| Apr 1, 2022 | AUM | $161,871,964 | $189,491,084 | increased by$27,619,120 |
| Apr 1, 2022 | Accounts | 613 | 631 | increased by18 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “NORRIS FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“NORRIS FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.