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GENERATION CAPITAL MANAGEMENT LLC
CRD 128523File 801-70216
APPROVED
Retail clients
Filing as of Aug 7, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.15B
Above cohort median (national)
Discretionary AUM
$202.5M
Non-discretionary $951.4M
Clients
280
481 accounts
Employees
4
Above cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Jun 5, 2009
- Principal office
- 1163 PITTSFORD-VICTOR ROAD, #100, PITTSFORD, NY, 14534
- Phone
- 585-232-8560
- Website
- HTTP://WWW.GENCAPMGMT.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.15B
- Discretionary AUM
- $202.5M
- Non-discretionary AUM
- $951.4M
- Discretionary accounts
- 476
- Non-discretionary accounts
- 5
- Total accounts
- 481
- AUM per client
- $4.1M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Charitable organizations | Fewer than 5 | $22.4M |
| High net worth individuals | 70 | $139.9M |
| Pension and profit sharing plans | Fewer than 5 | $5.1M |
| State or municipal government entities | 5 | $954.4M |
| Individuals (other than high net worth individuals) | 205 | $32.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Portfolio management for other
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 6 | 4 | decreased by2 |
| Apr 1, 2026 | Clients | 237 | 280 | increased by43 |
| Apr 1, 2026 | AUM | $1,029,554,376 | $1,153,914,988 | increased by$124,360,612 |
| Apr 1, 2026 | Accounts | 406 | 481 | increased by75 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 173 | 237 | increased by64 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $852,412,894 | $1,029,554,376 | increased by$177,141,482 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 279 | 406 | increased by127 |
| Jul 1, 2022 | Employees | 7 | 6 | decreased by1 |
| Apr 1, 2022 | Employees | 4 | 7 | increased by3 |
| Apr 1, 2022 | Clients | 156 | 173 | increased by17 |
| Apr 1, 2022 | AUM | $753,809,693 | $852,412,894 | increased by$98,603,201 |
| Apr 1, 2022 | Accounts | 257 | 279 | increased by22 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “GENERATION CAPITAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“GENERATION CAPITAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.