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KEEL POINT, LLC
CRD 127902File 801-62249
APPROVED
Retail clients
Custody
Filing as of Jun 8, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$4.07B
Top 25% of cohort (national)
Discretionary AUM
$3.82B
Non-discretionary $253.8M
Clients
1,613
6,236 accounts
Employees
92
Top 25% of cohort in AL
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Aug 1, 2003
- Principal office
- 100 CHURCH STREET, SUITE 500, HUNTSVILLE, AL, 35801
- Phone
- 256-704-5111
- Website
- HTTP://KEELPOINT.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $4.07B
- Discretionary AUM
- $3.82B
- Non-discretionary AUM
- $253.8M
- Discretionary accounts
- 6,174
- Non-discretionary accounts
- 62
- Total accounts
- 6,236
- AUM per client
- $2.5M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 37 | $416.7M |
| Charitable organizations | 7 | $277.9M |
| High net worth individuals | 846 | $3.04B |
| Pooled investment vehicles | 1 | $420 |
| Pension and profit sharing plans | 6 | $11.2M |
| State or municipal government entities | Fewer than 5 | $127.3M |
| Individuals (other than high net worth individuals) | 714 | $198.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- Performance-based fees
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- Yes
- Firm Custody Clients
- Yes
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- Yes
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Jul 1, 2026 | Employees | 76 | 92 | increased by16 |
| Jul 1, 2026 | Clients | 1,524 | 1,613 | increased by89 |
| Jul 1, 2026 | AUM | $3,464,607,203 | $4,073,879,507 | increased by$609,272,304 |
| Jul 1, 2026 | Accounts | 5,626 | 6,236 | increased by610 |
| Dec 1, 2025 vs May 1, 2025 | Employees | 83 | 76 | decreased by7 |
| Dec 1, 2025 vs May 1, 2025 | Clients | 1,559 | 1,524 | decreased by35 |
| Dec 1, 2025 vs May 1, 2025 | AUM | $2,940,456,131 | $3,464,607,203 | increased by$524,151,072 |
| Dec 1, 2025 vs May 1, 2025 | Accounts | 5,548 | 5,626 | increased by78 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 66 | 83 | increased by17 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 1,399 | 1,559 | increased by160 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $2,914,562,596 | $2,940,456,131 | increased by$25,893,535 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 4,650 | 5,548 | increased by898 |
| Apr 1, 2022 | Clients | 1,263 | 1,399 | increased by136 |
| Apr 1, 2022 | AUM | $2,617,731,024 | $2,914,562,596 | increased by$296,831,572 |
| Apr 1, 2022 | Accounts | 5,770 | 4,650 | decreased by1,120 |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “KEEL POINT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“KEEL POINT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.