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STRAIGHTLINE

Legal name: STRAIGHTLINE GROUP, LLC

CRD 127401File 801-63408
APPROVED
Retail clients
Custody
Filing as of Jul 10, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.17B
Above cohort median (national)
Discretionary AUM
$1.13B
Non-discretionary $36.3M
Clients
2,365
4,752 accounts
Employees
11
Top 25% of cohort in MI

Identity & registration

ADV Item 1
Organization form
Limited Liability Company
Firm type
Registered
SEC region
CHRO
Registration date
Aug 11, 2004
Principal office
165 KIRTS BLVD., STE 100, TROY, MI, 48084-5200
Phone
248-269-8366

Assets & accounts

ADV Item 5F
Total regulatory AUM
$1.17B
Discretionary AUM
$1.13B
Non-discretionary AUM
$36.3M
Discretionary accounts
4,304
Non-discretionary accounts
448
Total accounts
4,752
AUM per client
$495K

Clients by type

ADV Item 5D
Client typeClientsAUM
Other4$961K
Charitable organizations3$2.3M
High net worth individuals265$522.6M
Individuals (other than high net worth individuals)2,093$644.6M

Compensation & activities

ADV Items 5E, 5G

Compensation

  • Other
  • Fixed fees
  • Other (described)INSURANCE COMMISSIONS
  • A percentage of assets under your management

Advisory activities

  • Other
  • Other advisory activities
  • Financial planning services
  • Selection of other advisers
  • Portfolio management for businesses
  • Portfolio management for individuals and/or small businesses

Custody

ADV Item 9
Firm Custody Cash
Yes
Firm Custody Assets
No
Firm Custody Clients
No
Firm Custody Securities
Yes
Related Person Custody Cash
No
Related Person Custody Assets
No
Related Person Custody Clients
No
Related Person Custody Securities
No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

DateFieldFromTo
Aug 12, 2026RegistrationAPPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.