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STRAIGHTLINE
Legal name: STRAIGHTLINE GROUP, LLC
CRD 127401File 801-63408
APPROVED
Retail clients
Custody
Filing as of Jul 10, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$1.17B
Above cohort median (national)
Discretionary AUM
$1.13B
Non-discretionary $36.3M
Clients
2,365
4,752 accounts
Employees
11
Top 25% of cohort in MI
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- CHRO
- Registration date
- Aug 11, 2004
- Principal office
- 165 KIRTS BLVD., STE 100, TROY, MI, 48084-5200
- Phone
- 248-269-8366
- Website
- HTTP://WWW.STRAIGHTLINE.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.17B
- Discretionary AUM
- $1.13B
- Non-discretionary AUM
- $36.3M
- Discretionary accounts
- 4,304
- Non-discretionary accounts
- 448
- Total accounts
- 4,752
- AUM per client
- $495K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 4 | $961K |
| Charitable organizations | 3 | $2.3M |
| High net worth individuals | 265 | $522.6M |
| Individuals (other than high net worth individuals) | 2,093 | $644.6M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Other
- Fixed fees
- Other (described) — INSURANCE COMMISSIONS
- A percentage of assets under your management
Advisory activities
- Other
- Other advisory activities
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

