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THE STRATEGIC FINANCIAL ALLIANCE
Legal name: THE STRATEGIC FINANCIAL ALLIANCE, INC.
CRD 126514File 801-62226
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Mar 31, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$382.0M
Below cohort median (national)
Discretionary AUM
$27.0M
Non-discretionary $355.1M
Clients
1,463
1,022 accounts
Employees
56
Below cohort median in GA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- ARO
- Registration date
- Jul 18, 2003
- Principal office
- 2200 CENTURY PARKWAY, SUITE 500, ATLANTA, GA, 30345
- Phone
- 678-954-4000
- Website
- https://thesfa.net
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $382.0M
- Discretionary AUM
- $27.0M
- Non-discretionary AUM
- $355.1M
- Discretionary accounts
- 104
- Non-discretionary accounts
- 918
- Total accounts
- 1,022
- AUM per client
- $261K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 6 | $5.9M |
| High net worth individuals | 127 | $154.4M |
| Individuals (other than high net worth individuals) | 1,330 | $221.7M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Other
- Financial planning services
- Selection of other advisers
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- Yes
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11E2
- Q11E4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 63 | 56 | decreased by7 |
| Apr 1, 2026 | Clients | 1,394 | 1,463 | increased by69 |
| Apr 1, 2026 | AUM | $470,940,835 | $382,034,020 | decreased by$88,906,815 |
| Apr 1, 2026 | Accounts | 1,394 | 1,022 | decreased by372 |
| May 1, 2025 vs Oct 1, 2022 | Employees | 75 | 63 | decreased by12 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 2,557 | 1,394 | decreased by1,163 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $525,453,555 | $470,940,835 | decreased by$54,512,720 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 2,557 | 1,394 | decreased by1,163 |
| Apr 1, 2022 | Employees | 95 | 75 | decreased by20 |
| Apr 1, 2022 | Clients | 2,436 | 2,557 | increased by121 |
| Apr 1, 2022 | AUM | $690,390,993 | $525,453,555 | decreased by$164,937,438 |
| Apr 1, 2022 | Accounts | 2,436 | 2,557 | increased by121 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “STRATEGIC FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“STRATEGIC FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.