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PROFESSIONAL FINANCIAL
Legal name: PROFESSIONAL FINANCIAL STRATEGIES, INC
CRD 125580File 801-107130
APPROVED
Retail clients
Disclosure events
Filing as of Apr 14, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$225.8M
Below cohort median (national)
Discretionary AUM
$210.7M
Non-discretionary $15.1M
Clients
93
450 accounts
Employees
4
Below cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Jan 12, 2016
- Principal office
- 1159 PITTSFORD-VICTOR RD, SUITE 120, PITTSFORD, NY, 14534-3827
- Phone
- 585-218-9080
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $225.8M
- Discretionary AUM
- $210.7M
- Non-discretionary AUM
- $15.1M
- Discretionary accounts
- 373
- Non-discretionary accounts
- 77
- Total accounts
- 450
- AUM per client
- $2.4M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $335K |
| Charitable organizations | Fewer than 5 | $1.7M |
| High net worth individuals | 69 | $193.6M |
| Pension and profit sharing plans | Fewer than 5 | $9.1M |
| Individuals (other than high net worth individuals) | 24 | $14.3M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Publications
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11C2
- Q11C5
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 97 | 93 | decreased by4 |
| Apr 1, 2026 | AUM | $205,997,246 | $225,808,998 | increased by$19,811,752 |
| Apr 1, 2026 | Accounts | 483 | 450 | decreased by33 |
| May 1, 2025 vs Oct 1, 2022 | Disclosures | No | Yes | |
| May 1, 2025 vs Oct 1, 2022 | Clients | 105 | 97 | decreased by8 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $203,581,462 | $205,997,246 | increased by$2,415,784 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 446 | 483 | increased by37 |
| Apr 1, 2022 | AUM | $180,620,626 | $203,581,462 | increased by$22,960,836 |
| Apr 1, 2022 | Accounts | 435 | 446 | increased by11 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “PROFESSIONAL FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PROFESSIONAL FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.