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FLORIAN FINANCIAL GROUP LLC
CRD 123869File 801-67944
APPROVED
Retail clients
Custody
Filing as of Jun 17, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$215.0M
Below cohort median (national)
Discretionary AUM
$215.0M
Clients
245
957 accounts
Employees
8
Bottom 25% of cohort in NY
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Jun 6, 2007
- Principal office
- 1825 MAPLE ROAD, SUITE 240, WILLIAMSVILLE, NY, 14221
- Phone
- 716-810-9590
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $215.0M
- Discretionary AUM
- $215.0M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 957
- Non-discretionary accounts
- 0
- Total accounts
- 957
- AUM per client
- $877K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $9.7M |
| High net worth individuals | 58 | $128.5M |
| Pension and profit sharing plans | Fewer than 5 | $18.8M |
| Individuals (other than high net worth individuals) | 187 | $57.9M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 5 | 8 | increased by3 |
| Apr 1, 2026 | Clients | 204 | 245 | increased by41 |
| Apr 1, 2026 | AUM | $151,384,893 | $214,969,672 | increased by$63,584,779 |
| Apr 1, 2026 | Accounts | 701 | 957 | increased by256 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 240 | 204 | decreased by36 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $142,802,713 | $151,384,893 | increased by$8,582,180 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 725 | 701 | decreased by24 |
| Apr 1, 2022 | Clients | 227 | 240 | increased by13 |
| Apr 1, 2022 | AUM | $118,129,288 | $142,802,713 | increased by$24,673,425 |
| Apr 1, 2022 | Accounts | 629 | 725 | increased by96 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “FLORIAN FINANCIAL” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“FLORIAN FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.