← Directory
S.F. EHRLICH ASSOCIATES, INC.
CRD 121356File 801-113687
APPROVED
Retail clients
Custody
Disclosure events
Filing as of Feb 19, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$185.8M
Bottom 25% of cohort (national)
Discretionary AUM
$185.8M
Clients
117
385 accounts
Employees
2
Bottom 25% of cohort in NJ
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Jul 26, 2018
- Principal office
- 15 ALDEN STREET, SUITE 12, CRANFORD, NJ, 07016
- Phone
- 908-789-1100
- Website
- HTTP://WWW.SFEHRLICH.COM
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $185.8M
- Discretionary AUM
- $185.8M
- Non-discretionary AUM
- $0
- Discretionary accounts
- 385
- Non-discretionary accounts
- 0
- Total accounts
- 385
- AUM per client
- $1.6M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 55 | $162.6M |
| Individuals (other than high net worth individuals) | 62 | $23.2M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11- Q11
- Q11D2
- Q11D4
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Mar 1, 2026 | Clients | 120 | 117 | decreased by3 |
| Mar 1, 2026 | AUM | $169,527,505 | $185,778,206 | increased by$16,250,701 |
| Mar 1, 2026 | Accounts | 394 | 385 | decreased by9 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 109 | 120 | increased by11 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $153,214,338 | $169,527,505 | increased by$16,313,167 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 345 | 394 | increased by49 |
| Apr 1, 2022 | Clients | 100 | 109 | increased by9 |
| Apr 1, 2022 | AUM | $134,219,000 | $153,214,338 | increased by$18,995,338 |
| Apr 1, 2022 | Accounts | 337 | 345 | increased by8 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “EHRLICH ASSOCIATES” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“EHRLICH ASSOCIATES” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.