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COMMON CENTS PLANNING
Legal name: PLANNING DIRECTIONS, INC.
CRD 120131File 801-62686
APPROVED
Retail clients
Filing as of Feb 12, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$542.4M
Above cohort median (national)
Discretionary AUM
$499.6M
Non-discretionary $42.9M
Clients
452
1,431 accounts
Employees
8
Below cohort median in PA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- PLRO
- Registration date
- Jan 14, 2004
- Principal office
- 239 BALTIMORE PIKE, GLEN MILLS, PA, 19342-1127
- Phone
- 610-361-0865
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $542.4M
- Discretionary AUM
- $499.6M
- Non-discretionary AUM
- $42.9M
- Discretionary accounts
- 1,420
- Non-discretionary accounts
- 11
- Total accounts
- 1,431
- AUM per client
- $1.2M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $1.0M |
| Charitable organizations | Fewer than 5 | $44K |
| High net worth individuals | 144 | $363.0M |
| Pension and profit sharing plans | Fewer than 5 | $1.2M |
| Individuals (other than high net worth individuals) | 308 | $134.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Hourly charges
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for other
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 17, 2026 | Clients | 463 | 452 |
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.

