FINANCIAL COUNSELING, INC.

CRD 119969File 801-114518

APPROVED

Retail clients

Filing as of Apr 20, 2026

Feed vintage Aug 17, 2026

Regulatory AUM

$100.1M

Bottom 25% of cohort (national)

Discretionary AUM

$99.3M

Non-discretionary $825K

Clients

415

708 accounts

Employees

Bottom 25% of cohort in OH

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: CHRO
Registration date: Jan 28, 2019
Principal office: 582 N. MAIN ST., SPRINGBORO, OH, 45066
Phone: 937-748-8710
Website: HTTP://WWW.FINANCIALCOUNSELINGINC.COM/

Assets & accounts

ADV Item 5F

Total regulatory AUM: $100.1M
Discretionary AUM: $99.3M
Non-discretionary AUM: $825K
Discretionary accounts: 707
Non-discretionary accounts: 1
Total accounts: 708
AUM per client: $241K

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	7	$825K
Charitable organizations	Fewer than 5	$168K
High net worth individuals	26	$42.7M
Pension and profit sharing plans	Fewer than 5	$7.8M
Individuals (other than high net worth individuals)	376	$48.6M

Compensation & activities

ADV Items 5E, 5G

Compensation

Fixed fees
Hourly charges
A percentage of assets under your management

Advisory activities

Financial planning services
Selection of other advisers
Portfolio management for businesses
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: No
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: No
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To
Aug 17, 2026	Clients	417	415
Aug 12, 2026	Registration	—	APPROVED

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.