PRUNEYARD FINANCIAL GROUP, INC.

CRD 117378File 801-60693

APPROVED

Retail clients

Filing as of Jun 8, 2026

Feed vintage Oct 1, 2026

Regulatory AUM

$90.9M

Bottom 25% of cohort (national)

Discretionary AUM

$90.1M

Non-discretionary $800K

Clients

185 accounts

Employees

Bottom 25% of cohort in CA

Identity & registration

ADV Item 1

Organization form: Corporation
Firm type: Registered
SEC region: SFRO
Registration date: Nov 14, 2001
Principal office: 22801 LONGDOWN ROAD, CUPERTINO, CA, 95014
Phone: 408-377-4444
Website: https://pruneyardfinancial.com

Assets & accounts

ADV Item 5F

Total regulatory AUM: $90.9M
Discretionary AUM: $90.1M
Non-discretionary AUM: $800K
Discretionary accounts: 182
Non-discretionary accounts: 3
Total accounts: 185
AUM per client: $927K

Clients by type

ADV Item 5D

Client type	Clients	AUM
Other	2	$199K
High net worth individuals	39	$73.5M
Pension and profit sharing plans	1	$672K
Individuals (other than high net worth individuals)	56	$16.5M

Compensation & activities

ADV Items 5E, 5G

Compensation

A percentage of assets under your management

Advisory activities

Financial planning services
Portfolio management for individuals and/or small businesses

Custody

ADV Item 9

Firm Custody Cash: No
Firm Custody Assets: No
Firm Custody Clients: No
Firm Custody Securities: No
Related Person Custody Cash: No
Related Person Custody Assets: No
Related Person Custody Clients: No
Related Person Custody Securities: No

Disclosure events

ADV Item 11

This firm answered no to every Item 11 disclosure question in this filing.

Filed changes

Date	Field	From	To	Change
Jul 1, 2026	Clients	168	98	decreased by70
Jul 1, 2026	AUM	$77,025,743	$90,871,769	increased by$13,846,026
Jul 1, 2026	Accounts	179	185	increased by6
Jun 1, 2026	Employees	2	1	decreased by1
Apr 1, 2026	Custody	Yes	No
Apr 1, 2026	Clients	117	168	increased by51
Apr 1, 2026	AUM	$140,335,812	$77,025,743	decreased by$63,310,069
Apr 1, 2026	Accounts	121	179	increased by58
May 1, 2025 vs Oct 1, 2022	Employees	3	2	decreased by1
May 1, 2025 vs Oct 1, 2022	Custody	No	Yes
May 1, 2025 vs Oct 1, 2022	Clients	132	117	decreased by15
May 1, 2025 vs Oct 1, 2022	AUM	$145,692,847	$140,335,812	decreased by$5,357,035
May 1, 2025 vs Oct 1, 2022	Accounts	317	121	decreased by196
Apr 1, 2022	Custody	Yes	No
Apr 1, 2022	Clients	130	132	increased by2

On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.

See plans that list “PRUNEYARD FINANCIAL” as a service provider on 5500mcp →

Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“PRUNEYARD FINANCIAL” may also match similarly-named firms). Confirm identity against each filing.

Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.