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PRUNEYARD FINANCIAL GROUP, INC.
CRD 117378File 801-60693
APPROVED
Retail clients
Filing as of Jun 8, 2026
Feed vintage Aug 17, 2026
Regulatory AUM
$90.9M
Bottom 25% of cohort (national)
Discretionary AUM
$90.1M
Non-discretionary $800K
Clients
98
185 accounts
Employees
1
Bottom 25% of cohort in CA
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- SFRO
- Registration date
- Nov 14, 2001
- Principal office
- 22801 LONGDOWN ROAD, CUPERTINO, CA, 95014
- Phone
- 408-377-4444
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $90.9M
- Discretionary AUM
- $90.1M
- Non-discretionary AUM
- $800K
- Discretionary accounts
- 182
- Non-discretionary accounts
- 3
- Total accounts
- 185
- AUM per client
- $927K
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | 2 | $199K |
| High net worth individuals | 39 | $73.5M |
| Pension and profit sharing plans | 1 | $672K |
| Individuals (other than high net worth individuals) | 56 | $16.5M |
Compensation & activities
ADV Items 5E, 5GCompensation
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- No
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- No
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To |
|---|---|---|---|
| Aug 12, 2026 | Registration | — | APPROVED |
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.