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WHITNEY & COMPANY
Legal name: W.G.SHAHEEN & ASSOCIATES,LTD.
CRD 117307File 801-60710
APPROVED
Retail clients
Custody
Filing as of Sep 1, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$1.49B
Above cohort median (national)
Discretionary AUM
$1.49B
Clients
739
1,885 accounts
Employees
12
Above cohort median in NY
Identity & registration
ADV Item 1- Organization form
- Corporation
- Firm type
- Registered
- SEC region
- NYRO
- Registration date
- Oct 15, 2001
- Principal office
- 959 PANORAMA TRAIL S, SUITE 190, ROCHESTER, NY, 14625
- Phone
- 585-232-6200
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $1.49B
- Discretionary AUM
- $1.49B
- Non-discretionary AUM
- $0
- Discretionary accounts
- 1,885
- Non-discretionary accounts
- 0
- Total accounts
- 1,885
- AUM per client
- $2.0M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| High net worth individuals | 209 | $1.04B |
| Individuals (other than high net worth individuals) | 530 | $450.5M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- A percentage of assets under your management
Advisory activities
- Financial planning services
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Clients | 683 | 739 | increased by56 |
| Apr 1, 2026 | AUM | $1,150,646,873 | $1,490,490,730 | increased by$339,843,857 |
| Apr 1, 2026 | Accounts | 1,744 | 1,885 | increased by141 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 554 | 683 | increased by129 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $878,141,206 | $1,150,646,873 | increased by$272,505,667 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,323 | 1,744 | increased by421 |
| Apr 1, 2022 | Clients | 781 | 554 | decreased by227 |
| Apr 1, 2022 | AUM | $702,036,119 | $878,141,206 | increased by$176,105,087 |
| Apr 1, 2022 | Accounts | 1,188 | 1,323 | increased by135 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “WHITNEY COMPANY” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“WHITNEY COMPANY” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.