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AFFINITY INVESTMENT GROUP, LLC
CRD 117191File 801-61181
APPROVED
Retail clients
Custody
Filing as of Sep 9, 2026
Feed vintage Oct 1, 2026
Regulatory AUM
$595.1M
Above cohort median (national)
Discretionary AUM
$541.1M
Non-discretionary $54.0M
Clients
471
1,624 accounts
Employees
9
Top 25% of cohort in NH
Identity & registration
ADV Item 1- Organization form
- Limited Liability Company
- Firm type
- Registered
- SEC region
- BRO
- Registration date
- May 17, 2002
- Principal office
- 18 HAMPTON ROAD, UNIT 7, EXETER, NH, 03833
- Phone
- 603-778-6436
Assets & accounts
ADV Item 5F- Total regulatory AUM
- $595.1M
- Discretionary AUM
- $541.1M
- Non-discretionary AUM
- $54.0M
- Discretionary accounts
- 1,525
- Non-discretionary accounts
- 99
- Total accounts
- 1,624
- AUM per client
- $1.3M
Clients by type
ADV Item 5D| Client type | Clients | AUM |
|---|---|---|
| Other | Fewer than 5 | $2.8M |
| Charitable organizations | Fewer than 5 | $21.8M |
| High net worth individuals | 239 | $483.7M |
| Pension and profit sharing plans | 10 | $12.4M |
| Individuals (other than high net worth individuals) | 222 | $74.4M |
Compensation & activities
ADV Items 5E, 5GCompensation
- Fixed fees
- Commissions
- A percentage of assets under your management
Advisory activities
- Other advisory activities
- Financial planning services
- Portfolio management for businesses
- Portfolio management for individuals and/or small businesses
Custody
ADV Item 9- Firm Custody Cash
- Yes
- Firm Custody Assets
- No
- Firm Custody Clients
- No
- Firm Custody Securities
- Yes
- Related Person Custody Cash
- No
- Related Person Custody Assets
- No
- Related Person Custody Clients
- No
- Related Person Custody Securities
- No
Disclosure events
ADV Item 11This firm answered no to every Item 11 disclosure question in this filing.
Filed changes
| Date | Field | From | To | Change |
|---|---|---|---|---|
| Apr 1, 2026 | Employees | 7 | 9 | increased by2 |
| Apr 1, 2026 | Clients | 451 | 471 | increased by20 |
| Apr 1, 2026 | AUM | $515,273,568 | $595,103,964 | increased by$79,830,396 |
| Apr 1, 2026 | Accounts | 1,550 | 1,624 | increased by74 |
| May 1, 2025 vs Oct 1, 2022 | Clients | 400 | 451 | increased by51 |
| May 1, 2025 vs Oct 1, 2022 | AUM | $415,137,923 | $515,273,568 | increased by$100,135,645 |
| May 1, 2025 vs Oct 1, 2022 | Accounts | 1,383 | 1,550 | increased by167 |
| Feb 1, 2022 | Employees | 6 | 7 | increased by1 |
| Feb 1, 2022 | Clients | 382 | 400 | increased by18 |
| Feb 1, 2022 | AUM | $336,884,689 | $415,137,923 | increased by$78,253,234 |
| Feb 1, 2022 | Accounts | 1,347 | 1,383 | increased by36 |
| Apr 1, 2021 | Registration | — | APPROVED |
On Form 5500, an adviser usually appears as a plan service provider (Schedule C), not the plan sponsor.
See plans that list “AFFINITY INVESTMENT” as a service provider on 5500mcp →Matched by name only — Form ADV and Form 5500 share no identifier, and names are searched loosely (“AFFINITY INVESTMENT” may also match similarly-named firms). Confirm identity against each filing.
Every value above is reproduced from this firm's Form ADV filing. Fields the firm left blank are shown as “Not reported” rather than filled in from other sources.